JXY Company's Development Strategy

Since China introduced strategic management theory, along with the study of strategic management theory deepening of enterprise managers have become increasingly profound understanding of research and applications of strategic significance. Enterprise Development Zhan Lue is the development direction of enterprises for a long and Mubiao, it Tongguo Buduan development in changing environment Tiaozheng He Gaibian resources allocation of corporate competitive advantage, while the Chi Xu stability of the competitive advantage of enterprise development Genbenjichu, Yinciruhe Guanche Yizheng Tao system strategy, the enterprise has a special significance. In the current changing environment, all businesses are faced with strategic development opportunities and challenges, some companies to seize new opportunities, others are intended to overcome the disadvantage, or whether the opportunity to overcome the disadvantages of strategic management are areas, the determination of corporate strategy, will determine the business direction, long-term basis for competitive advantage, focus on the business and corporate functions to determine far-reaching impact, it determines the correct strategy is crucial for their survival, is the ease of surface information, globalization, knowledge of the dynamics of the competitive environment in the 21st Century lies.In this paper, JXY company background, in depth understanding of the company's current strategy, based on modern enterprise management tools, the company's internal and external strategic environment analysis, clearly the company's strengths and weaknesses, understand their face challenges and opportunities. Combined with analysis of relevant theories and studies of their conduct and use scientific designed the Gongsi of adjustment strategies, Mingque strategy of the company's principles of Fa Zhan, adjust the strategy of positioning and development of the company's strategic objectives and strategic goals under its specifically designed to develop a large market strategy, differentiation strategy, brand strategy and human resources strategy, and preliminary planning of the strategic implementation of programs and security measures. To establish a long period of JXY company's competitive advantage and long-term healthy development for their guidance and basis. Conclusion of this article on the domestic similar corporate strategies and adjustment of a certain model and the reference value.