The Design Research Of Home Fitness Equipment Which Is Based On Consumer Behaviour

Withthe rapid growth of the social economic, the overall living standards of Chinesepeople have significantly constant improved. The demand of people aspire to a healthylife increases gradually, while a growing of people realized the importance of fitness.Home Fitness Equipment (HFE), as an exercise equipment which can provide a readilyavailable form of exercise to the users, has a promising market prospect and developmentpotential. This dissertation is aiming to discuss the consumers of HEF throughresearching the cor-relational study about the Consumer Behavior Theory, which isbased on the consider of the development background and market situation of the HFE,using the users’ demand as starting point. Therefore, exploiting the core requirement ofthe consumers, and this acts as the crucial issue in Home Fitness Equipmentdesign.The key point of this article will focus on customer behavior. The procedure ofdesigning is capable of scientifically and efficaciously, by studying the consumer demandand customer behavior. According to the deep investigation of the consumers, ensuringthat the designers can present a product which justified the users’ need and theevolutionary market. As household consumer durable, the demand of the consumptionsubject of Home fitness equipment is complicated and particular, hence, this is the coresection in the designing process. Additionally, on the basis of consumer demand thatmake out a reasonable product positing and planning is also the important part in thisessay.During studying the consumer demand and customer behavior, the writer analysisthe psychological factors, external factors and familial factors etc. by quoting relevanttheory about consumer behavior, which lead customer behavior connect to consumerdemand. Meanwhile, a series of effective design scheme have been presented. Whilededucing the design method, the effective research about users of HFE is attributed to theestablishment of users’ mathematical model. Through the design discuss method, the design principles of HFE have been founded. Finally, all the design methods and designprinciples will be applied to design practice to verify the practicability, and provide newideas of design study of HFE.