Paraffin Export Countermeasure Of Daqing Filiale Of China National United Oil Limited Corporation

PetroChina Limited Company (PetroChina) is the largest state-owned enterprise in China, and is also the largest enterprise of producing paraffin in the world. Professional foreign trade enterprise directly under China National United Oil Limited Corporation is responsible for full foreign trade operation of PetroChina ,and paraffin export is the biggest export business. Daqing Filiale is underling foreign trade company of China National United Oil Limited Corporation. It obtains distinct export achievement in paraffin export business of PetroChina since 1999, but discovers some problems which urgently need to be resolved at the same time.This paper analyzes the present condition and the trend of world paraffin market and local paraffin market through investigating and research, summarizes the experience and lesson of paraffin export of our country, studies competing situation, points out its competitive advantage in market foreground, resources, funds, and points out existent problems that its inner parts lack whole match and whole management experience of paraffin expert, the market price variety range is big, export quantity undulation is large, making use of the existing resources is not well, export excessively depends on middleman and lacks end users, the relation is not clear with the enterprise of producing paraffin, the enthusiasm of region filiales don't fully mobilize, and its inside exists bad competition.Basing on the strategic policy of raising paraffin export market share and profit margin, China National United Oil Limited Corporation points out some countermeasures that PetroChina builds up paraffin integral unit, China National United Oil Limited Corporation interiorly builds up efficient export marketing system, especially handles well the business relation between management section and working section, Daqing Filiale draws export channel programming, builds up own direct selling system, lowers excessive dependence on the middleman, builds up the strategic alliance of paraffin export, raises paraffin export competition ability of China. These countermeasures have important realistic meaning for raising international competition ability of paraffin export of Daqing Filiale.