The Study On The Strategy Of Railway Freight Forward Enterprise Developing The Third Party Logistics

With the quickly development of the transportation of the road and aviation, the share of Chinese freight market, which railway transportation occupies, is reducing constantly. The railway transportation faces on the challenge of road transportation with advantage itself. After China entered the WTO, there are a lot of overseas powerful enterprises come into Chinese Logistics market. It is a great pressure to Chinese Logistics market. In this situation, for Chinese freight forward enterprises, how to answer the challenge from every aspects, how to grip the initiative in the fury competition, how to survive and develop? By make a comprehensive view of the develop process, rules and current of overseas developed countries transportation; we can see that it is a best choice and powerful weapon to quicken the development of Third Party Logistics. In this background, there is a great significance for Chinese railway freight forward enterprises to study the Third Party Logistics. In addition, the study on the Third Party Logistics is not enough yet, especially about the Chinese railway freight forward enterprises. All these factors drive me to finish this thesis.With the integration of the previous studies on correlative fields and the combination of qualitative and quantitative analyzing methods, at first, this thesis systematically analyzes the develop actuality of Chinese railway freight forward enterprises and Chinese railway Third Party Logistics. And then bring to bear the basic theory of modern Logistics reengineering, designs and analyzes roundly the manage strategy of Chinese railway freight forward enterprises developing to Third Party Logistics. And discuss the embody measure of the Third Party Logisticsenterprise' s manage strategy. The thesis consists of five chapters: chapter one discusses the correlative theory of Logistics, then dissertates the condition and current of modern Logistics and the problems of Chinese Logistics. Chapter two introduces and analyzes the develop actuality of Chinese railway freight forward enterprises. Chapter three discusses the primary theory of Third Party Logistics. On this basic, it analyzes the actuality of Chinese railway Third Party Logistics, and finds the leading factors that influence the development of Third Party Logistics enterprises. Chapter four offers the concept of modern Logistics reengineer, and then analyzes it with SWOT. On this basic, the thesis brings forward that the way which Chinese railway freight forward enterprises become modern Logistics enterprises. At last, it prospects the future of railway freight forward enterprises developing modern Logistics, including the current of global Logistics and Internet. Chapter five enumerates two representative and successful cases from domestic and overseas of railway Third Party Logistics enterprises. By analyzing the cases, it could demonstrate the viewpoint more.