Research On The Marketing Strategy Of The Group Customers Of Si Chuan Mobile Communication Company Limted

With the accession to the WTO and gradual promotion of the telecommunication trade system reform of China, the domestic telecommunication trade faces the keen competition environment more and more. China at present has the largest size of telecommunication network and individual user's network already in the whole world. After going through traditional personal customer's keen competition of the past, the focus of the competition has gradually changed direction and fought for group's customer who has more potentiality of competition. This essay takes the fierce contention on group's customer's business of rival of the same trade, which Sichuan Mobile are facing, as the study background, and regards actual conditions of the company and relevant materials as the opportunity. It has also combined multi-disciplinary knowledge that are marketing studying, strategic management, management, etc. Using many kinds of methods of summing up, educing etc., this essay makes full study on how to construct group's customer's marketing tactics of Sichuan Mobile for actual significance.Firstly, this essay realizes advantage and deficiency that the company is on group's customer's business through analyzing the environment inside it. Secondly, it compares the advantages and inferiority of several powerful rivals in Sichuan communication market with the method of rival analyses, and explicates the state and position that the Sichuan Mobile is in on group's customer's business. And then based on the more segment and definition of target market, this essay proposes that the company should adopt the strategy of market leader, and has made the corresponding tactics in detail , which are products tactics , price tactics , channel tactics , promotion tactics and tactics of customer's satisfaction , hoping to have certainreference meanings to Sichuan Mobile's marketing strategy and tactics .