The Operation Mode Of Mobile Avertising

Mobile Media is the second known as newspaper, television, radio, the Internet after the fifth media, application-based mobile advertising platform, the future of advertising is seen as an important way of profit. In order to play more effectively the spread of mobile advertising effectiveness, we must build a scientific and rational mobile advertising business model. From the communication point of view of the mobile advertising operations environment to conduct in-depth study, and thus build two mobile advertising based business model --obile advertising industry chain communication mode and deconstruction analysis. On this basis, that the existing problems, and propose improvements.This recognized the economic environment, policy environment and technical environment of the basic operation of mobile phone advertising environment, where the economic environment for mobile advertising operations provide economic growth, the policy environment to provide policy support, regulate their industry, technology environment is diversification of operations for the development of mobile advertising to provide technical support; the spread of mobile advertising the different subjects according to their dominant, can be decomposed into the mobile phone manufacturers as well as the audience for the main three as the main mode of transmission, the audience experience the effects of, wireless network operators to directly affect the situation of the final spread of mobile advertising effectiveness; Members of customization mode, the terminal into the main mode and search mode handsets, which not only overcome the four models of early Chinese mobile phone advertising business model for all its faults, at the same time as the face of many problems, slow development in China. For the four models in the actual operations problems, should take the following measures to improve China's mobile advertising business model of development:the development of paid access model, to improve the status of Audiences; Development Member customization, accurate audience segmentation; development content into model for mobile advertising platform; development of mobile search patterns, develop new areas of WAP site advertising.