The Study Of The Social Effect And Communication Mechanism Of The Blog Culture

The blog culture is one kind of the Internet cultural forms in the Web2.0 period, which not only exist in the but also take part in the real world and life. The blog culture not only affect people's lifestyle and way of thinking, but also take part in the discussion of public events, which has promoted the democratization process, so the Internet's supervision functions has developed. Meanwhile, because of the Internet's opening and anonymous features, there are many problems in the blog culture, just like the Internet hurt, the Internet infringement and fake information. In short, with the widespread Internet, the effect of the blog culture has extended from'on-line'to'off-line', which is an unavoidable cultural phenomenon in information period. Therefore, it is significant to study this cultural phenomenon's communication feature, social effect and communication mechanism.First of all, this paper arranges the blog culture's development and forms. Currently the definition of the blog is uniform, so this paper defines it as all the Internet platform, which can provide the channel for the groups of bloggers to express opinions, and communicate with each other. This definition is the basement of this paper.Second, this paper surveys people's usage and cognition of the blog culture by questionnaire and interview in order to acquaintance the development of the blog culture. The investigation result shows that the blog has become one part of people's life, and has affected them, especially in the participation of the public events. But there are still some irregular behaviors needing guidance.Third, this paper analyses the blog culture's communication feature by text analysis based on the questionnaire survey,. As a new pattern of network culture, the blog culture is a group culture, and its modes of transmission is accumulative; the blog culture is a kind of technology culture, which makes full use of the features of the Internet, and give full play to the user's imagination;the blog culture is a individuation culture ,which conveys the groups of bloggers'will of self-realization and self-expression.Fourth, this paper analyses the social effect of the blog culture by case study. The blog culture change people's traditional communication style and lifestyle, which provides a new approach to learning, but also cause the dependence of the Internet; The blog culture provides a full range of supervision by public opinion and builds the Internet public domain, which helps to resolve public events; The blog culture affects the traditional way of communicate, and it also become a major source of false information, which causes a lot of the Internet hurt events.On the basis, this paper believes that perfect condition of the blog culture is to make full use of the Internet's advantages and to meet the needs of people in the maximum extent in the basis of formal communicative behavior. There are two key factors in the blog culture's communication mechanism, the groups of bloggers and Internet communication. To solve the blog culture's problems, we should guide the Internet communication behavior and achieve the unity of self-discipline and laws.This paper attempts to discuss the blog culture's develop trend and the potential problems, and guide it by self-discipline and laws, so that the blog culture will play more important part in supervisory.