SNS: The Extension Of Interpersonal Communication

SNS, Social Networking Service/Software, a concept of the network disseminating which is developed by the theory of"Six Degrees of Separation"and is developing on web2.0. With the development of economics, people's life is changing quickly, and at the same time, their chasing of material possessions are satisfied. The traditional media, such as newspaper, TV, broadcast, cannot satisfy the desire of information to people. The network comes out. With the network's technology's developing, people who want to be involved in the information disseminating, hope that the virtual network could connected with the real society. They also chase the more practical and more real experience. And finally, SNS is becoming popular of network. This thesis is referred to the background of SNS,condition of SNS'development,the problems and the solutions of SNS.This thesis contains 4 parts:The first one is about the background of SNS. Rapid economic development for the social networking site set up to provide a material guarantee for the dissemination of information on social networking sites offer the audience, thus the development of social networking sites to lay a solid foundation; the rapid development of network technology has not social networking site for the development of a strong technical support, people have gradually realized the completion of their own homes can work, study; In addition, the audience of social psychology in the rapid development of social networking sites is one of the factors. In this backdrop, SNS social networking site in China has developed rapidly.The second part is our social networking site development. This part takes"Kaixin network"as an example of text analysis, dissemination of the contents of our social networking sites and communication features. With the emergence of the network, the Internet era, isolated from the real world of mass communication and interpersonal communication in the network to find this new media integration point, realize the virtual world of mass media and interpersonal communication integration."Kaixin network"with social networking sites are represented in the mass media taking into account the interpersonal communication, and more emphasis on interpersonal communication. Interpersonal communication sucked real relationships in real life and moved to the virtual network, so that the network re-established contact. Social networking sites are real-life relationships in an extension of the network. Integration of the traditional social networking site, Blog, BBS, E-mail, instant messaging and other forms, only with a RSS subscription mechanisms and sharing mechanisms, use of language and symbols of non-linguistic information exchange, emotional communication, to increase the social networks that "virtual presence" in the conduct of information dissemination in the strong sense of reality.The third part is the problems of our social networking site in the process of interpersonal communication. Emergence of interpersonal communication and organizational communication conflict, so that the phenomenon of intensified imperial house and people use social networking sites in the privacy leaks, and leaks of trade secrets.The fourth part is the social networking site for the development of the current problems to present their views and solutions. Establish and improve laws and regulations, standardized information dissemination channel for the audience to fall to certain constraints, and in a civilized and rational manner due to entertainment and work, our social networking site SNS have been developed and researched. As the representative of the SNS will have its own problems, but I think as long as they face their own problems, to solve the problem, not the future they will have great development. The dissemination of the contents of SNS social networking sites will be more diversified, the site will be fully integrated, and network applications will include social services, which are better meet the needs of the users.