A Study On Paul Levinson's Media Ecology Theory

The school of Media Ecology is the third rising theory group of media and communication studies after the Empirical and the Critical. Media ecology is the study of media as environments , it is interested in the structure impacts and format effects of communication media, which is full of deep humanity and realism. As one of its third generation of scholars , Paul Levinson is a famous media critic and theorist in America. His optimistic Media ecology thoughts, including anthropotropic & remedial medium theory , technological epistemology, human chauvinism , establish him as the Digital Mcluhan. After the new millennium, a large number of works of Media ecology, including Levinson's,were introduced and interpreted into China, which brings new thoughts and new development model to the Chinese media studies and media environment. Redactology, also called Chinese Communication, has many humanistic interests in common with Levinson's theories. Their comparative studies will promote the innovation of Chinese media research.