A Study On Brand Based On Social Networking

In the 21 Century, people from all works of study said that:SNS(Social Network Service) is the next direction of virtual community. This paper attempts to study brand communications in SNS, making up the lack of communication research of SNS field. This research aims to carry out the brand new network services to help enterprises improving corporate brand building, and provide a reference for policy makers.On the basis of reading and analyzing a large number of relevant research literatures, this paper tries to clarify the concept of virtual community, SNS. Then, I will propose the theoretical assumptions by studying the interpersonal relation using Goffman's theory. Thirdly, through a questionnaire survey to verify these hypotheses based quantitative research. Through the research, we can find that the SNS communication help enterprise improving the Ad. Awareness and Ad. Favor, but failed in improving Memory index and Activity Promoting Rate.