The Restriction And Enhancement Of Target Audience's Behavior On SNS's Profit Patterns

SNS (Social Network Sites) are the most prevailing websites at present. However, the majority of SNS have faded out from this line of business, caused by the bottleneck of uncertain profit patterns. Compared with case studies used by existing researches, the thesis centers on an innovative argument, target audience are the focus of SNS. In the perspective of behavior research, the thesis tried to identify the effects of target audience's behavior on SNS'gaining profits. The data got from surveys, are first hand sources for studying customers' preferences and attitudes to SNS profit patterns. Hence, Chapter 5 in this thesis concluded a profit pattern with a focus on target audience, which had been verified by some cases.