The Design And Implementation Of China Netcom Market Marketing Management System

Based on the principle of computer network technology and marketing of China netcom construction project integrated management system, a preliminary analysis and technical discussion. In order to adapt to market changes, for marketing provide powerful support, and formed a "taking the market as the center, customer oriented, with benefits for target" business philosophy, jilin netcom in service object, enterprise business model and system construction etc. After careful analysis and research on the basis of further integration, client systems, business client system and customer integral system of the original system data, according to customer oriented management mode to transform into a unity of customer information management system and marketing platform.The text "system overview" chapter firstly introduces the system including the customer management, information and statistics show three aspects. Among them, the customer management is the data structure of customer information to rearrange and norms, eventually forming a complete set of customer information, Information disclosure refers to the system for users provide multi-angle, comprehensive search function, users can flexible Settings inquires, in order to quickly and accurately conditions to find information for marketing work, provide strong support, System statements refers to the system is able to provide various accord with business needs, and the needs may according to the report, provides drilling and output functions. Then introduces main interface, inquires the interface, statistics etc. Several interface functions and contents. Finally the design principle, namely the four advanced, maturity and practicability, flexibility."Function design" chapter introduces the first detailed information management, and statistics show what content includes three functions respectively and how to achieve. Customer management including customer data collection, the customer management, merging, types of customers, clients, customers, Information, customer information, including query information query information query, referring to the competitive information query, and inquires, inquires the customer complaint information query log, changes in customer integral, inquires the customers real-time expenses, etc; customer account inquiry System statements mainly refers to the client for all kinds of statements, divided into a number of statistical theme, and according to the marketing and maintain two attributes to organize data, including the comprehensive information, customer information, information, information, income households information, the competition of zero times customer information, information, performance appraisal - income, performance appraisal - development, performance assessment, performance appraisal owe - 11-35 species of maintenance of statistics and reports. Second half part introduces system maintenance and management and personalized favorites, local network management, booking service management, the news bulletin, working calendar, upload data, information collection and competition assign other auxiliary functions."The overall structure" chapter, mainly discusses the system hardware and software configuration. From the perspective of application, the system is divided into customer service layer and layer, data layer consists of three parts, the system adopts B/S structure, application system can use pure browser mode. The structure of the division of application system, improve the extensibility and maintainability, also due to the use of Java technologies and services layer on application system construction, middleware, application system can be convenient, flexible deploying and transplantation. 9i ORACLE database using, guarantees the compatibility with other systems, and ensure the stability of the system and the high availability, WEB middleware selection, 1.5 version Weblogic JDK, flexibility, security and deploy ability, not only can share data resources and business collaboration, and can also be customers and business partners needs unseamed integrated, Statements by MicroStrategy, making all middleware is completely Shared with users of reuse. Hardware configuration, comprehensive consideration of the various factors on the selection of the database server, application server, workflow server as clear configuration and requirements, ensure that our system and other compatibility, stability and high availability. In the final analysis system disaster tolerance requirement, recommends the synchronous transmission mechanism in the repository data synchronization to let the disaster tolerant backup center, realize our disaster tolerance system.This system is built and put into use, the user can meet the expected levels, not only can 8,000 marketing personnel provide powerful information security, still can offer customers for the related management personnel, to realize the resource share analysis service, effective integration, reduce the cost, improve the market competitiveness of the marketing system reform has laid a good foundation.