Picture Book Publish Research Study Between 2002-2008 The View Of Visual Culture Communication

With the development of media technology and progress, books one after another from newspapers, radio, television, computer, Internet and mobile phone and other new media brought about by the spread of means and methods of impact. Cultural transmission in the visual background of increasing concern, the visual symbol of the spread of strengths and the changing needs of readers to the book also embarked on the path visualization. With the advantages of visual communication features of their own the publication of picture books have also been unprecedented attention.The author investigated nearly a decade of the publication of the situation of picture books, separately from Picture book history of the development of domestic, publishing houses share personnel situation, market pricing, distribution and marketing, as well as readers buy with careful evaluation of the comb. Communication of visual culture from the perspective of the picture book market, the rise of the reasons were analyzed, First of all, the visual development of science and technology to build a picture book the spread of new forms of media, visual culture at the same time the growth of consumption has increased market demand for picture books. The application of economic theory of symbolic birth of picture books published in the rise of talent, the other picture books have the characteristics of visual symbols Products so that it will have published the spread of advantages, so the formation of picture books published in China will boom. Through investigation and analysis also found books in our country because of the introduction of relatively late development there is still a relatively immature such as lack of personnel, blind competition, lack of barriers to promotion.In this basic study on the use of communication of the theoretical analysis of the books published by obstacles, the development of its future prospects and strategies consider.Pointed out that the picture books at the book communicator, communication content, communication costs, communication channels, such as the spread of the audience to be taken and strategies for development. Speed up the training of complex creative talents, Speed up the training of complex creative talents, enliven the form, Rich selection, coordination creative means of picture books, traditional marketing and Internet marketing joint simultaneously,picture books for readers to promote brands, such as stratified as the development of more effective visual communication books style, enhance the effect of visual communication. Picture books because of visual symbols is to information dissemination so the communication of visual culture theory to analyze the development of a more appropriate picture books, this article from the perspective of visual communication to study the development of picture books has opened up a new path, to arouse more of common concern to many researchers.