TV Channel Brand Part Of LiaoNing

In the medium of television increasingly intensified competition, the face of TV channels can be television viewers, creative, culture and the market, thus forming the dock in TV, benign interaction in war, is always looking for TV channels of development path.In October 2009, liaoning TV broadcast began to separate market system, taking market demand as the basic orientation of the original production and distribution mechanism reform. Due to "smile" as the basic characteristics, to the northeast errenzhuan as the main form of cultural influence in recent years has increased, and the cultural, nationwide in a unique cultural atmosphere and affinity, liaoning TV of basic backing, and using the "land" regional characteristics and customs, releasing the unique brand. At the same time columns orientation, content planning, star in the audience when choosing the host of northeast of cultural basis points, creating a considerable influence of TV, obtained the win-win market and reputation. Liaoning TV channel in the success of satellite TV media gradually into development bottleneck provides a reference of the model is based on the local culture, grasp the audience view, makes local brands, also let us see TV media reform of unlimited potential.The article from liaoning TV special columns "story", "wang said the world", "star turn up" and "happy", was the development track of the carding liaoning TV special columns, dialysis behind the profound cultural connotation and relying on the audience of psychological mechanism, according to data, and hand in liaoning TV audience with on-the-spot investigation, feedback, using example analysis and statistical analysis and other methods, in order to the overall development of liaoning TV will present situation and the existing problems, and expect to Chinese TV can cause tremendous development of reference provides some text.