Studies On Expression Techniques And Transmission Characteristics Of Periodical Brand Mark

Periodicals act as witnesses of the progress of human civilization and carriers of the culture transmission with a long history of many hundred years. The brand mark of periodicals, whose development and transformation reflect the growth of periodicals, is the essential factor in the conveyance of periodical images. Periodicals have gradually been commercialized in the circumstances of the rapid development of modern market economy. For the current readers, new expectances of the cultural artifacts need to be considered since the previous unitary expression forms and thoughts on image managements of periodical brand marks can't adapt to the current fast changes of the market environment. The representation and design of logos is an important research subject in the domain of the modern art design. The expression techniques and transmission characteristics of periodical brand marks in the modern business environment are the research objectives of this thesis.In this study, the development course and realities of periodicals were reviewed. And the significant effects of periodical brand marks for the transmission of the overall periodical images and marketing and sales were analyzed. More than 300 representative brand marks of periodicals home and abroad were collected. Based on them, four kinds of expression techniques were categorized systematically, and the peculiar transmission characteristics in the periodical brand marks were summarized and investigated. In addition, the problems which the periodicals meet in the new situation of the rapid increasing of modern multimedia technology and its influence over the design of periodical brand marks were analyzed as well. The outlook of the future development space of the design of periodical brand marks was forecasted.