Research On Long Tail Strategy Of Minority Books

Enter a new century, the growing prosperity and competitiveness of the mass media, in particular the penetration of the Internet on daily life, as well as deep-seated social structure, there is forming a kind of cultural diversity on the social and cultural aspirations. Significantly the development of the Internet over the past information does not eliminate the impact of smooth, it can be unrestricted, non-filtered access to a wide range of culture and content, from mainstream culture to those most marginalized corner of the world. Readers will no longer be compliant by the manipulation of various types of charts, they have personalized needs. The force of best-selling book seems to be weakening.As we known that, as the anti-back of the "80/20 rule", the "long tail" theory added to be the most commercial value of the concept on 20005, the theory said that the use of information technology to eliminate many of the traditional business world constraints, demand that the poor sales of the products or co-occupy the market share can be a limited number of those who occupy the best products to match the market share is even larger. The Long Tail for us to open up a new perspective, which is not to be concerned about the minority of the book, is profitable. Against this background this paper under the long tail of small public library strategic marketing analysis, marketing books on the small minority of the study was significant.The main contents of this paper are divided into the following six parts:The first part: introduction. It is mainly the subject of writing in light of the background, a small minority of the current marketing strategy of books related to the integration of research results, and summed up the Book Marketing minority status and characteristics of the study, and mainly related to the topic for an overview of the theoretical basis, and innovation thesis.The second part: the minority status of an overview of the book. The object of this paper, the books in the definition of minority and define, to distinguish between related concepts. And then analyzed the characteristics of this type of marketing books and books for the current market situation, the minority problem in marketing the book.Third part: the minority to achieve the conditions for long books. Two from the micro and macro perspective, analysis of the minority to achieve the power of long tail books and macroeconomic conditions, including the realization of the strength of three long, macroeconomic conditions, including government and business environment to create an environment to create two categories.The fourth part: the minority niche strategy books. From the product, channel, promotion of minority point of view of the three books in niche strategies.The fifth part: the minority tail customized strategic plan. Book minority custom strategy targeted, low cost and competitive advantage. On-demand publishing, on-demand printing, on-demand book sales make a small minority to achieve long tail. At the same time, there is the realization of customized analysis of the problem.Part six: a small minority experience strategy book. Experience-based strategy experience for the current economic and consumer behavior characteristics of the proposed strategy. And marketing experience for the current case book and analysis of the problems.