The Development Of China's Press Operation And Management From 1978 To 2008

This Paper throughout the 30 year-reformation in the press operation and management development process from 1978 to 2008, explain the press distribution, advertising, capital operation, science and technology, management system outlined in the Newspaper Management history of the development of the situation, and summer up the experiences and lessons.From the issue of the newspaper industry, has experienced official, self-issue and multi-channel distribution. Newspaper distribution management is an important part. Advertising has from no to be, from the subordinate position to becomes the main source of income, from the interpolation Edition version to the development of the advertising business, which have a direct impact on the newspaper's survival. Capital operation and the use of digital technology more and more traditional media attention, who is the forefront advanced media to find a breakthrough in the media. "Institutions, enterprise management," although be advocated from the beginning of the founding of the PRC, has been proposed, but the experienced 30 years of reform and opening up, institutional constraints still exist.Newspaper management from 30 years of the development process, the establishment of a modern enterprise system, and the Newspaper Capital Management, the use of digital technology in a way to break the media the media a single model, is the newspaper of the new era of reform must be carried at all.