The Study Of Cyber Sports Journalism In The Reception Aspect Theory View

Cyber sports journalism is a new thing with the development of the Internet.With the increasingly competitive of cyber media,the homogenization phenomenon of Sports news is more and more serious.In order to seize the "eyeball" of netizens,the commercial web media focus on its own characteristic sports special subject.The sports special subject using the Network polymerization advantage reflects the website's value of important sports news.Scholars study the cyber sports journalism from four aspects:the definition,classification,composition and production of cyber sports journalism.In order to making the cyber sports journalism as a better bridge of network media and audience,cyber sports journalism also doesn't get out of the surface study.Deeper research of cyber sports journalism seems rare.This paper innovatively introduce reception aseptic theory into cyber sports journalism.The following conclusion:1.Cyber sports journalism takes netizens as center is in line with the reception aseptic.Facing to the new trend of network audiences,the cyber sports journalism must to keep up with the netizens in order to get good spread effect.Because the sports special subject is finally implemented by the network audiences,and only in the specific activity of netizens, the cyber sports journalism's meaning of life is able to be achieved.2.The reception aseptic theory inspires netizens' sense of active participation.Netizens are the "implied reader" of cyber sports journalism.The making of cyber sports journalism must use the Forum, Post Bar,etc.to invite the potential audiences—"implied reader" to participate in the spread of cyber sports journalism.Doing like this, the spread of cyber sports journalism could get full effect. 3.The cyber sports journalism makers must have Service Consciousness and undertake the social responsibility."Society,network producers, web pages,the audience" is a virtuous cycle of dynamic activity process. At the same time of seeking the audience's attraction it also shouldn't forget the duty to guide the audience.