The Study On The Sports Show Host Selection Modes In China

With the development of economy and society,sports is gaining unprecedented public concern which reflects in its increasing weight in mass media coverage.As an effective means of communication,TV has its unique strength in providing sports information and displaying sports charm,it also has strong attraction to audience.Audience plays prominent role and their expectation on the host is higher than ever due to the mass media development trend changing from propagandist - centred communication to audience-centred communication.Host selection process has laid the foundation for the control of hosts' qualification.The aim of this study is to investigate host selection modes in China so as to come up with a way to select a qualified host in line with the trend of TV sports show more effective and efficiently.This study is carried out by employing literature review,expert interviews,case analysis and other methods in investigating the components of host selection and introducing the selection process in different periods in China.Finally,it is suggested that a composite sports show host selection mode should be applied to.Followed the main conclusions:Besides the competencies needed as a professional host,a sports Show host should be equipped with sports professionalism,i.e.cultural literacy above average,harmonized temperament with sports,and decent sports language and context. In addition to basic ability of host,the sports show hosts should possess professional knowledge and professional thinking mode.Sports show hosts in China were mainly announcers,journalists,editors, winners of host competition event,retired athletes or people recommended by the experts.Therefore,to provide high quality information for the audience in the new era,a composite sports show host selection mode developed on the historical experience is required by the trend of sports show.