| Sports stars television advertising is economic development reaches a certain stage of the social product.Sports stars television advertising today China has become a hot topic of social concern phenomenon.With the rapid development of China's economy and Beijing 2008 Olympic Games the arrival of a growing number of well-known businesses and we will be focused on the athletes who employ them to create his own brand,and establish the image of their own enterprises,and access to enormous the commercial profits.On the other hand,sports stars television advertising also demonstrated the value of sports stars social and economic value of achieving both fame and fortune,embodied the spiritual connotation of sports stars,promoting the development of sports,therefore,our sports stars prospects for the development of television commercials are very broad.At the same time,we should also recognize that their own sports stars television advertisements there are many problems,and in these circumstances,how to understand the country's sports star of the development of television advertising,and how the entire TV advertising market development opportunities,Star TV ads in the sports future development is extremely important practical significance.This study used expert interviews,questionnaires,documents and materials,case analysis and other research methods,our sports stars to television advertising this paper,as the object of study,from the social,economic,psychological,management and the perspective of China's sports,etc.Star TV commercials four main elements - businessmen and enterprises,the community,athletes and government,the perspective of market intermediaries as these four subjects to conduct analysis and study,and elaborated China's sports stars at this stage spokesmen for the development of brand status and related issues resolved ways to improve the country's sports stars on television advertising system provides the theoretical basis and recommendations. |
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