| With the integration of the world economy gradually being formed and the advanced needs of the China's reform and opening to foreign ideas and concepts,the introduction of imported economics and management books rises quickly in Chinese book market.In this paper,some principle in communication and management field will be used with systems analysis,statistical analysis,in particular,theoretical analysis and case studies of combining methods targeting on imported economics and management book.This will not only expand the communication research area but also will provide a theoretical guidance to editing and publishing.This article is divided into four parts to study on the publication of imported economics and management books.The first part is introduction which gives a brief introduction on overall situation about introduction of the imported books in chinese market in recent years and also the branch of it:imported economics and management books.The second part is the factor analysis on imported economics and management books which includes the background study, the needs analysis and the impact Chinese cultural market has on it.The third sector uses relevant principles in management and communication field to analyze the transmission system of imported economics and management books and how the principles work in actual applications.The fourth part is about transmission value analysis on imported economics and management books,mainly on the economic value,cultural value,and brand value.As the leader and accelerator in the industry,imported economics and management books promotes the optimization and upgrading of the publishing industry as well as other related industries.With time travels,how to connect the advanced knowledge,opinions and mothods contained in imported economics and management books with our domestic economy and culture is a worthy and necessary topic that needs deep and further discussion. |
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