The Context Of Industrialization Of Hunan Satellite TV's Entertainment Programs Analysis

Currently , the development of the industrialization has been widely accepted by china media as an unavoidable route .The majority of China media has accomplished the transition from the enterprise confined to the spiritual and cultural output to the commercialized one by the rational way of management and competition . The core competitive power of value chain in TV industry lies in the content of programme whatever the pattern of the value chain is , the success depends on its rich contents .since its quality largely determines the management of TV media enterprise directly . Schramm pointed out in his works that , "TV plays a more important role in the entertainment provision than information transmission . If the industrialization of TV is an actual action entering into the market., entertainment programme should be the vanguard who takes it . "After recognizing that TV media , previously defined as the propaganda machine of government, can be recreationed , people form strong sense of identification to the vibrant programmes simultaneously . Due to this , hunan TV which doesn't have economic and geographical superiority creats a miracle in the development of TV cultural industry . Furthermore , as TV programmes play a core role in the TV industry chain , the research will attempt to start form the content of the programme itself and make further analysis and investigation on it against the background of industrialization in order to find its concrete connection with the "phenomenon of hunan TV" has made historic contribution to the development of china TV which sets an example for the china media .This article includes four parts . The preface mainly expounds significance of the research , the roundup of related document as well as thinking and creativity of the study . The first chapter summarizes background of the research , mainly including "the present situation of TV industry" and "the current situation of Hunan TV industrialization ." The second chapter analyzes the core of TV industry chain , pointing out the centre position of the content in the TV industry chain . IT also analyzes the significance of the entertainment programme which provides theoretical support for the latter exposition . It concentrates on the detailed analysis on the entertainment programme of Hunan TV against the background of industrialization form different perspectives , including its current make-up , the cultural background , the analysis of audience's psychology , its orientation , the creativity and its exploitation . Finally , it comes to the conclusion and emphasizes significance of the research . meanwhile , it shows the function the entertainment programme of Hunan TV performs in recreation which can be an important reference to the industrialization of other provincial TV.