| Financial Network is based media publishing and dissemination of financial news, information for the main contents of the Internet media. Financial News and productivity of society and the development of the market economy very close contact, have a special way of reports and report objects. Financial Media Financial Network as one type of media is also very rapid in recent years, financial information and network to meet the readers a combination of financial information on a timely, comprehensive and massive demand. However, with the website content to increase homogeneity of the situation and industry competition intensified, many market participants to face the test of survival.In this paper, the network has the financial media is divided into the traditional media-based financial web site, web portal-type financial channels, the securities-type financial information website and practice four types of financial website, and through vertical and horizontal comparison of two methods to conduct in-depth research. In contrast to the vertical through the financial media on the network news time, and organization, reported the development and changes in the means and the BBS, RSS, WIKI, SNS, such as the development of network technology changes, the analysis concluded that: With the technological progress, financial media network in the news reports and features on the media have continuously improved; in the horizontal comparison, four types of networks through the financial media, content and structure, from the division section, web framework, update speed, coverage, web planning, reporting tools, interactive means for analysis, respectively, of their characteristics summarized. Finally put forward the development of the financial media network trends: the "big financial" news outlook changes, greater emphasis on interaction with our readers, should be based on its own characteristics and advantages, accurate positioning, so audience to get more value. |
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