Research On Customer's Ownership In Regionalizing Problem

With the rapid development of mobile communication market, the statistical mode of using customer regionalizing ownership can not accurately reflect the customer regional attribution of marketing services, more often to the customers the opening account region is not the region of regular activities, it can not accurately describe the customer scale of company customers and competitors in specific areas, so it is unable to meet the needs of management and assessment required.This paper focuses on customers in the study of regionalization defects attribution algorithm based on the mobile operators for the actual business situation, the efficient and accurate attribution algorithm regionalization customers. The new attribution algorithm uses data flow algorithm instead of the original database statistical methods, makes real-time improvement; and keep the use of internal and external linkage methods to analyze the phone bills of single user, then the frequent customer activity area values are used in regional value attribution program, resulting in efficiency improvement in the implementation. This program is under the basis of analysis of current indicator system, forms indicators construction set, varies from district to district according to the calling behavior and characteristics, with different weights, thus completes the customer attribution mission in purpose . The new algorithm has such advantages as : low cost of time and space, real-time inquiry, self-adaptability, and adopting an integrated index system of attribution .In this paper, we put forward the solutions and choose the actual data strictly. So it can be proved that we can solve the problems that are related to massive data computing in the ownership regionalization process. Through the research we can build up the relations between the location of marketing places and physical coverage area of communication networks more accurately, attribute the customers to different marketing places according to certain rules and meet the needs of external competitions and internal management.