Study On The Mass Media Under Social Crisis

Under the circumstances of economic globalization, social complication and deterioration of natural environment, social crisis has taken place from accidentally to frequently. In view of global environment, China is faced with high frequency of social crisis. Various natural disasters, catastrophe, public health problems come into people's view. And these incidents are happening with strong emergency and high uncertainty. Things get even more serious, which bring great harm and impact to the masses, and challenge the society's ability of dealing with those crises. During these processes, the role of the media is very critical. Media will make a direct impact and great influence on the social crisis' early discovery, mid and late phase of release and solution, etc. If media work actively just like a kind of tranquilizers to comfort the public, stabilize people and provide a direction to those people in crisis, functioning the early warning of public opinion. While media don't act or act late, there may be some rumors and make people in more severe panics. As a result, it will delay the best time to intervene in the crisis, causing the extension of crisis and making negative effects on society.The analysis of the mass media in social crisis is divided into five parts. Basing on clarifying the general concepts, the history of China's crisis transmission is reviewed in this paper accompanying the different functions that the mass media plays in each phase. In addition, the anomie of the mass media's performance in social crisis and its causes are discussed in this paper. Reflecting on the mass media's irrational behavior in social crisis with the basis of the detailed cases, this paper is focusing on how the mass media tries to make a balance among each factor in the context of society in terms of the crisis transmission, including the harmony between the government and the public, between the different kinds of the media. The strategies that the media uses in the social crisis are also posed in this paper.Apart from applying the theories such as journalism and communications, sociology, psychology and aesthetics are also used in this paper. The research methods of this paper include comparative analysis, case analysis and document collation.