Modes And Features Of Media Interactive Communication

Interactive communication occurs when sources take turns transmitting messages between one another. It has become a highlight for its theoretical significance and practical value among today's academic circle as well as the industry.This research generalized the interactive communication modes of various intermediaries, analyzed features and influencing factors; meanwhile, through the empirical research on an individual case, research discussed the usage characteristics of the intermediate agents upon new interactive communication modes, such as time shifting and VOD (video on demand).