The Inquisition Of "the Spiral Of Silence" Theory In Network Medium

Since the 1990s, along with the Internet in the rapid development of the worldw ide network to the news media and the rapid penetration, as a media network based on network technology in the news media to rise up in the garden of contemporary media. The rise of Internet media, and the traditional news media in the formation of a competitive interaction in the coexistence of the situation. But compared to the traditional mass media, network communication system with a high open, global, as well as content massive, shared, in particular the transfer of interactive manner, making online media become different from the traditional mass media Fourth media.In the history of the development of human communication and new media means, the birth of the media, always on the original means of communication, the media an impact. Similarly, the media network as the fourth media theory of the traditional mass media has dealt a blow to the traditional mass media theory challenges, Elizabeth ? Neil - Newman's "Spiral of Silence" theory is the study of the mass effect a fairly typical one theory.This paper will focus on "Spiral of Silence" theory thesis research as the core of this theory will be placed in the network communication environment for the conduct of the re-inspection, verification and positioning, so as to the media and the practice of management to provide a correct theory.Main thesis is divided into four chapters:The first chapter of the "Spiral of Silence" theory outlined, Recalling "Spiral of Silence" theoretical study of history, first of all, the theory of the formation of a simple order, the main emphasis support "Spiral of Silence" theory of reasons -- "Personal is the fear of loneliness (perhaps this is subconscious, the decision by the gene), while Overview" Spiral of Silence "The development of theoretical research, straightening out this study the historical development of this study and thread pointing.The second chapter defines the network environment in the mass charact eristics. Internet media with special mass different from the traditional way of the mass media. Network Communications audience is huge, is open dissemination of information, but not proved. As computer technology as mass storage and network download, making information can be long-term preservation. The writer believes that the traditional media and mass communication comparison, the number of the spread of the media environment biggest point of difference lies in its subversion of the traditional media audiences and the disseminator of strict limits, in short, that is int eractive. Based on such realistic basis, to explore "Spiral of Silence" in theory "concept of the public" on the "minority voice" of the exclusion, the exclusion of individuals after the fear of loneliness, whether because of the spread of various network characteristics may change .Chapter III is the core part of this paper. News on Internet users in the forum to express different views of the attitudes and behaviour of the survey. Purpose is to test people in the network communication process is subject to Spiral of Silence of this theory, as well as the size of this impact. I would like to network more active in the media news in the Forum and its participants for the study through questionnaires and interviews to gather results of the way. And that the results of each column to display table, together with analysis of the text.There is a problem stand out: network transmission of the unorganized, no discipline, and a small number of people will soon rise to the main contradiction struggle, the real mainstream view of the holder always excluded. Minority radical views and the potential impact on the majority of mainstream views of the holder, so that it was mistaken really radical social mainstream consciousness at this point. No such organization, no discipline, to be managed and norms, the absence of a strong moderator will be the mode of transmission to a certain extent, the hearts of the people creating instability factor. "Chapter IV of t analysis and theoretical connotation. From the survey data into simple conclusion of the process, the authors found Spiral of Silence theory on the impact of Internet news forum different from other mass media. This chapter on the relevance of some of them, regularity, and unexpected results further analysis, and some of representativeness of the study as a whole, and make relevant solutions, with a view to safeguarding the health of the network transmission content, it does not real mainstream consciousness, moral deviations, does not affect the purpose of normal social order.Specific divided into three levels,1. Spiral of power failure - the fear of diluted2. Spiral enhanced image - concerned about the distinction between events3. Network environment how to respond to voices at the bottom of the spiral climbOn research methods, this paper using the questionnaire method of statistical analysis, combined with an appropriate interpretation of the summary, the fact verification, historical comparison of qualitative research methods and pay attention to chart data, case analysis, stati stical analysis, and so on, to theory itself more Science and rigorous.