| TV Station is the most popular media with seeing and hearing. TV drama is the kind of TV programme who has the largest amount to be televised, and it is the main source in TV station's gain. TV drama industry is the typical part which is general adoption of the market principle in TV industry.This article based on the existing theory research of media activity marketing, use SWOT Analysis, introduced some typical TV drama marketing cases and TV drama's marketing stuation in the TV drama industry's development's and city TV Station's development's environment, focused on Wuhan TV Station, analyse three TV drama activity marketing case of Wuhan TV Station. Combined with my TV drama publicize work in the real experience and some thought, explore Wuhan TV Station's TV drama activity marketing strategy. |
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