Product Conceptual Design Of Mobile Phone Game Based On Kano Analsysis

Mobile phone games, as a mobile data business, has attracted the bright lights of the telecommunications industry, in particular the wide attention of the mobile industry. But, the product conceptual design for mobile phone game has not to be a thinking system, such as limitation in product design of PC games, isolation between game design and operation planning, and other issues.In this paper, the greatest value is forming the idea of designing games for game developers to use Kano analysis. I hope the conceptual design process logic based on Kano analysis technique can be used in other planning of telecommunications business. So that telecommunications services, in the face of enormous pressure of competition circumstances, can be better development.To this end, this paper attempts to use Kano analysis applied to the conceptual design of mobile phone games. And with the uniqueness of mobile phone games: products and services, to form a mobile gaming product conceptual design process. And adopt this design process, this paper gives the reference factors for the product concept and some proposal for operation. Hope that the planning for mobile phone games, and mobile gaming operators, as a reference.