The News Of People's Livelihood And Community Culture Broadcasting Study

Under the background of elite culture giving place to public culture , under the fierce competition among medias, and under the instruction of"three-closenesses", the rise of the news of people's livelihood gives the newsmen a bright feeling. News of people's livelihood is the news adopted from people's daily life. The news media adopted reporting ways which are popular with the citizens to broadcast news affairs relevant to their life, work and study from the angle of the social people and the need of the common citizens. Furthermore, news of people's livelihood emphasizes communication and participation. When the programs holding activities in communities, it encourages people to take part in, so that provides a good opportunity for the residents to take part in communication and community activities, and in favor of setting residents'self-identity and relegation in the community. The news of people's livelihood report news on local base; at the same time, when it presents residents'routine life, the harmonious neighborhood and nice community environment provided a model for people to set up a community culture. To some degree, it has promoted the construction of self-identify and community culture.