A Study On Process Of The Value Chain Of Copyright-introduced Books

Throughout the development process of China's publishing industry, the books fetched in became more and more important. According to the functional division of the modern publishing industry, it was divided into the general publication, education publication and professional publication, but in China, it is difficult to see the distinct differences of three publications. Therefore, in the operation process, the correct distinction between three publications, the reader's needs and marketing methods, have an extraordinary significance. The publishing industry's cultural identity, economic identity and characteristics determine its commercial value more complicated.This article is divided into six chapters according to the publishing's value chain from the three stages: content selection and acquisition purchase, editing and design, and marketing. Meanwhile, the process of achieving value from the two levels of research: First, the introduction of books and library operations for comparison; Second, the introduction of books, general books and education, professional books for comparison.ChapterⅠdescribes its main significance, and the related concepts defined briefed on research methods. Chapter II introduced the major information access and selection methods, and market research, at last introduced several ways to obtain copyright. Chapter III described the introduction of copyright books's processing, copy and layout. Chapter IV using 4Ps theory, from products, prices, place and promote, the four aspects of marketing analysis for the entire marketing process. In the course of the study, the discussion focused on the public and education publishing, professional publication of the different marketing places and marketing. Chapter V discusses the book's value through case analysis to know how to process. Finally, sum up the full text of Chapter VI, and this requires what its'improvements.