The Media Dissemination Of The Image Popularization About The Development Area Of Small And Medium-sized Cites

After more than 20 year's reform and opening-up, china's city construction is never-ending changes and improvement. The development of coastal big cities and capital cities has reached saturation point, however the development of small and medium-sized cites, which is an important potentiality of china's economy, loomed large with the government. After the proof about the development at home and abroad, development area bring about investments invitation, high and new technology and mellow management system, which are important to a city's development indubitably. In order to speed up the development, every city has established its own development area with preferential policy, and investments invitation has become more and more difficult. Therefore, how to do development area localization and how to integrate media resource by using the theory and skill of mass communication to show itself have become the hot spot which must be research necessitous. In the final analysis, the making-up and propaganda of development area is the process of marketing and spreading, which are heavily reliant on the utilization of mass communication and the integration of media resource. This article will analyze the media popularization of development area of small and medium-sized cites by means of analyze interrelated city theory, mass communication theory and some case study about the media popularization in Chongqing's light industrial district. What is more, some valuable methods about the image location and media popularization of development area in small and medium-sized cites will be got.This article is composed of six chapters. The first chapter is the introduction about the background, current situation, propose and significance of the research. The second chapter is the analysis of the concept and current situation about small and medium-sized cites and development area. The analysis is the preparation of latter discussion. The third chapter will compare the image between the development area and city by using the theory of marketing and provide corresponding solution. The fourth chapter will analyze and discuss the generalized procedure of development area's image by using the theory of mass communication. The fifth chapter will analyze some case study about the media popularization in Chongqing's light industrial district by means of interrelated city theory and mass communication theory. The last chapter is the sum-up.