| Network that contains the texts reflecting all the characteristics of this time is a remarkable symbol in our age. As a new communication way, network has its own symbol system. Based on this idea, this thesis raises the thoughts on the news and information's delivery in the network communication and its symbol system. In this course, the author finds out that network's symbol system is quite blurred and previous study is limited in traditional media view, for example: News titles put more attention on words but lack of round and enough recognization of network language intercourse, they fail to effectively establish the symbol system of network news information. The thesis holds the idea that, the task of building a symbol system is quite gigantic and it is totally practical and necessary that we take the outstanding pattern characteristic of news titles in news communication into account, start to construct the whole form at the point of news titles and provide the study with a new view to forecast the future development.However, there are still some blind spots in the course of studying network's news titles. Marshall Mcluhan says, Media is information, so we can not deny the importance of media. But the change of network news and its titles is more immense compared with the change broadcasting and TV brought in the very beginning, anyway, this importance is neglected a lot by present researchers. It can be found in the introduction of this study that most of the research on network's news titles are based on the study of traditional newspaper and limited in previous form to a degree. It helps a lot for quite a large quantity of study on news titles inherit traditional research methods to dig out some rules behind the titles, such as linguistics, rhetoric. It is sure that there are some study and bookmaking narrating the impacts on news titles by network media. Although those studies are mostly based on the old idea in title-read age, anyway it is a progress that they added network media features and people's reading habits into their meditation on network's news titles.News titles in cyberspace, especially those narrow-sensed news titles in traditional media theory, they have their own characteristics and value compared with the titles in the traditional media, such as TV, broadcasts.... The most simple and direct proof is that in the background of reading titles, the brief and fast requests on information consuming brought by network's hyper text character is completely the same to news titles' essential attributes. This sameness makes it possible for people to read fast in the information-crowed, space-limited, structure-stiff Web Page and makes news titles' importance more outstanding in cyberspace.But we can not say that these studies are profound and intensive enough. The results and methods on traditional media's study are one of the most important basements for this thesis. However, reading in cyberspace changes a lot, we have to take this into account. The second and third part of the thesis are outspread on this view to inherit the existing research fruits, to confirm relative concepts and research scopes (structure, rhetoric, function), to conclude the basic rules for network people accepting news information according to the communication features of cyberspace news and its titles and the structure of network communication when taking the views and theories on network people's habits to accept information.The title structure, rhetoric form that news practice comprises, especially the function of network's news titles represented by agenda-setting are all indispensable in deep study on network's news titles. On the one hand, the former finds that it changes no matter in information content, structure of title or rhetoric using of network's news titles when comparing news titles of network with the ones on newspaper, anyway, these changes never deviate from traditional news titles' execution on the surface. On the other hand, one of the points should be emphasized a lot: It is the way information organized in the depth and based on network media's feature and the profound influence brought by the way who really overturn news titles. We can set examples as below: vast network's news titles order the news theme and the primary and secondary place of them through forming pages and high-sounding vision, exert a subtle influence on people's judgement on news events and theme even social value. The forth part is to demonstrate above structure, rhetoric and function.Due to lack of enough recognization and regards on network's news titles, their uneven quality make them fail to function well in delivering information, aesthetic and other aspects. Most of these problems are accordant to those in newspaper, such as semantic ambiguity, abusive slang, lack of humanity...There are some more problems aroused by editors' failure of recognizing the rule of network's information communication and their copy from newspaper. All of these are serious enough for network editors to pay more attention on it. The fifth part is to raise a whole thinking way on the hope that network editors could be provided with consultable direction.Based on previous research fruits, this thesis try to find the problems, recognize the problems and draw people's attention through comparing study on traditional and network media. Materially, it analyzes the significance and value of network's news titles study with people's angle; search for the rule of making network's news titles from news practice; reveal the revolutionary existence of network's news titles by fetching in classical theory of communication. |
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