User Characteristics Research Of Virtual Community

During These Years, Virtual Community has become an important part in internet use of modern people, and believed to be a kind of'Spirit community'in digital age, as the point of several researchers. By using virtual community, the users will fulfill their demand of information, discussion, and also interpersonal communication. Especially for some fans of fields out of popular demand, only the virtual community could provide a platform of information share and special subject communication, which they can not get in their real life.For satisfying their demand, User glance and then join a virtual community, share the resources, debate and communicate with other users, and create content for the community. The difference of feature and representation between each user, will also influence their sense of community and virtual interpersonal communication, even affect the development of the community.This research based of analyzing the related documents and research of community, virtual community, internet user and sense of community, chosen the Sinodino BBS as a study case. By online investigation and interview, as well as observation of posts and messages of the users, the researcher did both quantitative and qualitative study of this virtual community. As a conclusion, because of the variation of user feature, users in the same community seemed to have different sense of community, and naturally diverse into several groups.