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Research Of Data Mining Applied To The Integration Of ERP And E-commerce

Posted on:2009-12-01Degree:MasterType:Thesis
Country:ChinaCandidate:G L LiuFull Text:PDF
GTID:2178360242487738Subject:Mechanical design and theory
Abstract/Summary:PDF Full Text Request
In the new world of E-Commerce, based on the Internet technology, E-Commerce is rapidly changing the management model of all trades and all Professions. The requirements of information are becoming most intense. The development of information technology has made ERP becoming an important means of enterprise management. E-Commerce focus on how to use computer network and advanced digital media technology to develop every business trade for changing modern enterprise's commerce mode. While ERP focus on how to use modern enterprise's mangement,business process,basic data,human and matter,computer software and hardware to realize enterprise's resource's optimization. Integration of ERP and E-Commerce is an urgent need and inevitable trend.Data mining refers to extracting ordinary, implicit, previously unknown and usable knowledge from large amounts of data. In network times, Data mining has being applied to the data analysis and handling of Electronic Commerce website. The paper focuses on research on the data mining applied to the Integration of ERP and Electronic-Commerce.By applying the method of data mining in Integration of ERP and E-Commerce, the system could afford intelligent service for everyone. Taking the advantage of the data mining,we could optimize the E-commerce website structure,have a good system performance,discover the business intelligence and recommend personalized page and product to customers. With the help of web data mining,we can analysis the visitors'behavior and interests,thus extract the special features of each visitor group.With this important knowledge,we could have better understand on these visitors,and take related promotion strategy on them.Based on the analysis on the demang of E-Commerce website,the paper put forward the frame of E-Commerce website basing on data mining. The frame optimize from structure aimed at demand of data mining applied to E-Commerce website,and advance the mining efficiency. in dialog affsirs. The paper put forward the pre-process method on visiting log.The system form database on user dialog in order to form further user model mining.
Keywords/Search Tags:ERP, Data Mining, Database, E-commence
PDF Full Text Request
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