Research On Influence Of Blog On The Traditional Publication Industry

After e-mail, bbs and icq, as the fourth network way of communication, blog has obtained swift and violent development since the beginning of 90's in the worldscope. Blog has already profoundly affected the traditional media includes traditional publishing.The characteristic of blog, "no enter barrier", "no cost", "no edition", the opening-interaction and so on, has made huge attraction to the audiences. Blog has imperceptibly diverged the traditional publication industry reader, has challenged its operation pattern, vacillated the traditional publisher's status as "gatekeeper" and "information filtering", weakened their dissemination authority. Blog has affected many aspects of traditional publication industry.The present paper will be the reason and its future which will produce to the above phenomenon makes a more comprehensive analysis, including the history of blog, the present situation, the dissemination pattern and industrial structure, how affects the traditional publication industry inherent pattern, and makes the forecast to blog and the future of the traditional publication industry development.Analyzes through above, comprehensively summarizes blog to the traditional publication industry influence, enables the people dialectical to regard the phenomenon of blog.