An Analyst About The Political Control In Media Groups' Cross-country Business In The Globalization Time

With the expending of globalization around the world, the cross-country group and the cross-country media group is growing. Persuading of profit is the capital's natural attribute; it makes the media group gowns from the newspaper simply to newspaper group, then to cross-media&cross-regional groups and to cross-country media group finally. The power of media group is stronger and stronger, the competition in Western countries'domestic market is growing, and all of these make the cross-country media groups to open overseas markets, particularly the developing countries'markets with huge potential and weak media. With the wide using of satellite television, internet and other digital communication technologies, with the host government's support, this global expansion has been provided technical support and political foundations. On the one hand, the developing countries want to join into the global market and enjoy the various economic, political concessions took by the globalization, in the same time; they are worried about the impact of the Western media to their own culture. There is an ideological penetration and struggle in the global media area.As a special product, the political and ideological attribute make the media product to be naturally concerned by the governments during its dissemination. In Western countries, the media sector is controlled by the same privatization and commercialization just like other sectors, media product's production, sale and media group's operations are controlled by the commercial operation mode too. But in many developing countries, media means country's profit, it must be controlled in government's hand tightly, With the pursuit of economic and political interests, cross-media groups took a variety of means and business strategies during opening the developing countries'media market,. And in order to resist the invasion of cultural imperialism, protect their own media industries, governments in developing countries also made every possible effort to resist and control cross-country media groups'enter and operation. This paper attempts to analyze the conflicts and contradictions between both of them, make a dialectical look at the pros and cons of media globalization; reveal the political aspirations behind the economic behaviors; want to give a hand to the media business management theory in the developing countries from some.