Comparative Research On The Cover Story Of China Newsweek And Phoenix Weekly

This essay intends to give a deep thinking about the present situation of Chinese newsweek's development via the Comparative Research on the cover story of China Newsweek and Phoenix weekly, and attempts to tell some of their weak points. It also offers its pygmy effort with some constructive opinions and suggestions in the expectation that newsweek will have greater influence in the coming future."China Newsweek"and"Phoenix Weekly"are two orthodox newsweek, the former has already known and concern by many domestic people while the latter offer the points of view as a master foreigner. The comparative research will focus on the cover story, which not only try to attract the mass audience from the first sight with its fantastic apperance, but also is the soul of the magazine, telling vividly how this magazine organize the story and what's his core concepts about the news and media. The article will describe the present situation and search the future way for the newsweek by reviewing two newsweek's different subjects, different headline, different way of narration and also the different media concepts.Nowadays, different forms of media faces stiff competition with each other. The most typical example is that the electronic media give great challenges to the traditional paper media. Under this kind of background, Chinese newsweek should pay great effort to survive and then succeed in influencing people's life. This essay suggest to try from the following aspects:First, Chinese newsweek should continue to focus 80% of their resources on the 20% most import cases and the opposition situation had better be avoided;Second, they should select the most valuable subject and then make a good plan on how to spread it. Pay attention to the story behind the news; put the case into the whole historical background to explain everything. Both the above points will help to achieve a further understanding and offer some reasonable suggestion for social development.Third, Chinese newsweek should act as a platform for those advanced ideas and become a leading force in promoting cultural and ideological progress.