Private TV Companies In China: Development And Predicament

Under current social condition, private TV companies in China face special difficulties and obstacles, in both existence and development. This paper outlines their difficulties, analyses the reasons behind them.The paper points out that restrictive government regulation and insufficient internal management and marketing of theses companies are the two main reasons.Furthermore, this paper holds a less optimistic view on the prospects of private TV companies in China. Although there are some opportunities for private TV companies to develop, the general outlook of China private TV industry is still grim, therefore, investments in this area should be cautious.