An Analysis For Constructing A Brand-Named Program At City Television Station

More attention is now being directed to brand name in China as the market economy system has gained a solid ground in the country. Commercial competition is witnessed at every corner including in the circle of television media. Practices to forge a program of brand name quality are widely conducted in the area. This essay is in an attempt to elaborate the function of city TV stations as public media organ. Adopting the principal of marketing economy, the essay expounds the agenda of design, developing, marketing and management of a TV program made by a city TV station in a bid to seek an ideal developing pattern for a viable way of city TV station to survive and prevail over the power of central state, provincial even overseas TV stations.The essay is developed in four parts.The first chapter reviews the historic setting for the establishment of a city level brand-named TV program.The second chapter examines a brand-named program in city TV station in order to characterize the distinctive qualities of it. A way to establish a viable city TV program is also sought out using the principles of market economy mechanism, communication theories and visual art theories.In the third chapter, a marketing model for a brand-named TV program produced by a city-level TV station is discussed. To base a concern of social interest and economic profit upon a marketing model, a sound management of brand-named product is developed on a strategic plan. To find a niche for the city-level program in the competitive market in a capital city, a dominating law should have been existed to give the program a support. The essay is intended to probe into the system to find out a frame and management to assess its performance.Chapter four engages in a prospective sight of the program's future. A diversity potentiality for a brand name product will enable a great change taking place in the field of conventional media and usher in a distinctive separation between producing and telecasting. A brand new identity of the city TV station will emerge as it competing with other power media.