News Writing From Perspective Of Communication Value

The importance of news is well known by the public in current mass-communication society. News writing, especially contemporary news writing, is a kind of writing activity with clear purpose, apparent synthesis and strict authenticity, which reflects realistic change of society actually and timely and propagates news information. And its actuality is the critical characteristic that makes it different from other writing activity.From perspective of the value of news communication, the paper aims to probes into the guiding significance that imposed on news writing by bringing in concept of communication value to evolution of news conception. As to researches of news value and news writing, predecessors have left abundant works and made outstanding achievement. When making a comprehensive survey of their theories, researches of the two are made respectively and have formed each system. However, few researchers investigate the positive significance that communication value affects on news writing from combinational aspect. Therefore, it is necessary to study news writing from perspective of communication value.When discussing news value with philosophical value theory, we find that news value is an integral system which, specifically speaking is a multi-value structural system that is based on news value and contains propagation, public comments, knowledge, education, culture, and appreciation of beauty and so on. Therefore, when preparing news manuscript, besides actuality and swiftness, not only should the subjects of news communication take benefits, goodness and beauty into consideration, but also they must try to explore its other potential value as they broadcast it and combine value of usefulness, interest and meaningfulness together. By borrowing relevant theories from communications, the paper discusses influence that subject, object and carrier of news communication have on news value and a series of problems, caused by the influence, which we should pay attention to. Because of apparent class of news and the shift status between the two subjects of communications in contemporary society, we are required to keep an eye on some basic demands such as the objective affaire, the suitable time, the emotion, the reasonableness and so on and observe objective rules of news value but not transcend object of news value's properties to grant arbitrarily some value to news object or even create new value. Instead, the subjects of news communication should select broadcasting contents and style by their own principle of justice and benefits to convey their preference. Nevertheless, even for some value of the news fact itself that is used by subjects of news communication can not be expressed so directly to reflect their preference. Because news is not pure preach, we should skillfully express our viewpoints between the lines in news materials in order to lead recipients' thinking and farther to lead public voice and ultimately to achieve a kind of propagating effect.