The Communication Ideas In "Looking For Beauty" Of Guangxi Television

As the Media are coming into the market world, their wealth are not acquired only from government but also their own creation. That is to say, the competition of the Media is fiercer and fiercer. Special topic, as one of the programme shape of TV, is also becoming complicated, especially its communication ideas. From creation, production to development, "Looking for Beauty" is filled with rich and colorful communication ideas. You may think that is wonderful. But you can also find that the appearance make the programme develop harder and harder. How to solve the problem? It is the topic each TV programme must think of.In comparison with other TV programme, special topic often pays more attention to the analysis of background and stories. As it is complicated, the progress of creation and production are more important to us. The first part of this thesis is an explanation of the research's background and meaning. The second part is the progress of the programme's birth and production. The third part is the analysis of communication ideas through the programme. In this part, I apply Excel so as that the data is accurate and concrete. The last part, recommend a concept "the management of ideas" through the analysis of producting progress. And also suggest special topic study and learn to use it so as to make advantages in the competitions.