The Present Development And Coutermeasure Of Chinese Television Entertainment Program

Chinese entertainment program has entered a new time, "the recreation" a kind of program, has transformed from the past to "honorable person Xiu". Moreover, the process of the transformation is extremely quick. In such transformation, the entertainment program diligently inquired about appropriate path which oneself developed in. A new entertainment time has already walked to us, how to do more and better creations suitable for the audience esthetic level should be raised to the theoretical level in order to do systematic research. The article briefly analyses the present development of the entertainment program and has paid special attention to the irritable entertainment program type which recently appeared. Penetrating the phenomenon, we analyse the essence, and make every effort to seek the law of development. Finally we make the forecast to the future tendency of Chinese entertainment program development, in order to strengthen the understanding of the entertainment program system.With the Chinese society Comprehensively entering the market economy, the China TV culture mainstream also changes .In the past we took the fine as the leadership,but now weigh the mass culture as the leadership. Under such big cultural context, the populace more and more request entertainment, which also becomes the main strategy that the culture rewrites. The foundation of'the recreation'brings the unprecedented brand-new beginning for the entertainment program, this is a new program way. Its surge has eagerly anticipated the arrival of "the populace entertainment populace" time .The west popular "honorable person Xiu" at present has already localized. But as a result of East and West culture difference, western'honorable person Xiu'program obviously can not be simply "copied" to our country. However it is proved that abandoning strongly irritant original sells but to seek his way in addition, both achieving a higher viewing ratio and the proper attention to social efficiency ,certainly is not actually easy.'Super Female voice'initiates is a new entertainment way. This extremely vigorous television program type will be blustery in the next period of time. With China entering the world as well as television organizational reform, provincial channel frequency in star and grows strong, the Chinese television media management starts from the production time to the marketing time. Now, the enterprise produce market already enters brand competition the time. Facing the homogeneity product, many people carry on the choice according to the brand by chance. The medium produce market is not exceptional, the central committee and all levels of provinces and cities manage the media, but also many foreigners participate in the competition, the medium market already is not the seller market which ten years ago fell short of demand, but entered the buyermarket where audience palm to control the remote. Therefore, regarding with television station in the competitive market, the brand meant new vitality.Beginning in the Central Committee Television, many television stations realize the frequency channel specialization reform, the reasonable market subdivide with the column localization, not only manufactures the unique frequency channel and vivid advertisement, carries on the conformity propaganda cross media, but also through the column innovation and the edition correction, realizes the program conforming to the audience demand "the brand". Setting up "the brand" impetus entire program as well as television station's development, "the brand" is the important attribute which the entertainment program depend on. According to the entertainment program development ,the brand life cycle will be divided into four stages: The foundation time, growing time, the mature period, the decline time long-term. Each time all has the corresponding market performance and the management key.The television media culture becomes the important constituent for the common life, also has reflected the change of people's idea, also profoundly has affected people's idea constitution. The cultural mainstream are more from the former high-sounding talk about outstanding person culture to the interest abundant resident culture development, the growth of television program recreation becomes the miniature in the course. The demand of mass recreation unceasingly increases, therefore ,while the media disseminates each kind of mainstream information, also more and more pays great attention to the life, the entertainment program dissemination, satisfies the mass audiences to the demand of entertainment. In order to detain the audience's remote control, much more programs all change external appearances, unceasingly renew. The television program entertainment should emphasize'humanist'in the content style. The person in the different region has the different humorous way. In these days, the channel is specialized, and the audiences are further divided. The entertainment program delivery also needs to change according to the time interval. In the present, any kind of behavior attemptting to joy populace should be supposed to receive the encouragement, it displays in its entertainment growth.In the actual operation, as an entertainment television person, you must have been ready in advance for fashion consciousness, must have resolutely dare, be conscientious facing the brutal competition, must optimize and promotes our country entertainment program as your own life goal. At the same time, with entering World Trade Organization, Chinese television industry also suffers the external impact, as the television person, in this historical stage we have been entrusted with the new historic task, connecting the domestic entertainment program with the overseas entertainment program, steadily strives for changing, changes for newly, adapts to the new entertainment market.Also, we must unceasingly improve the program quality, have advanced consciousness, the bold innovation, fully absorbs other countries'television entertainment program the strong point, create entertainment program with Chinese national characteristic high-quality goods, provide the more spiritual fine good for the masses.