The Research On New Express Layout And Content Reform

This article is on New Express layout and content reform. When New Express started publication on March 30, 1998, it was two-double big layout; but eight years later, on March 30, 2006, New Express changed its layout into four-double small layout. This reform of layout makes New Express become miniature and is popular with the readers, so New Express is an ideal sample for studying newspaper layout and content reform. Through studying News Express since March 30, 1998, the author comprehensively analyzes and summarizes the course, background, content and effect of New Express layout and content reform. On this study basis, the author figures out the development rules of New Express innovation and the theoretical conclusion. The innovation of article is: the selection of sample is unique, and the author firstly divides New Express reform into three periods: two-double thin newspaper period, two-double thick newspaper period and four-double thick newspaper period. In this article, interdisciplinary academic research methods is introduced to study New Express samples, including text study, content analysis, comparative analysis, communications, sociology, statistics etc.