The Research On The Re-editings Of Happy Corner

With the rapid development of the television entertainment programs in China, the program re-editing has become a very popular practice, however, not all re-editions bring expected returns. A main reason is that these re-editions are carried out without sound objective market studies, nor systematically scientific configurations, which inevitably leads to low-level reproductions empty of uniqueness and suspicious of imitation. The Happy Corner of Hunan TV stands out as a success, for it has prospered for ten years with no less vitality after many re-editions, a miracle for a entertainment program which is characterized by short life cycle. Therefore, the dissection of the re-editings of Happy Corner is a research topic that will contribute substancially to the television entertainment programs'innovative explorations.Following the growth of Happy Corner over the last ten years this thesis investigates several of its representative re-editings by means of case studies along with the longitudinal induction method and summarizes some universal regularities applicable to the operation of television entertainment programs, which will provide beneficial insights and references for the innovative development of television entertainment programs, and propel benign competitions and healthy growth of the trade.The brief analysis of the'clone'phenomenon in the upsurge of entertainment programs reveals that the hosts'blind imitation, the vulgarness of content and the failure in marketing operation are the primary causes of cloning. Happy Corner survives the infection because of its innovations in television perception, management system and human source mechanism conveyed through its successful re-editions. In addition to the analysis of the several representative re-editings of Happy Corner from the aspects of program patterning, telecast method, content design and the change of hosts, this thesis proposes a general principle involved in the process of Happy Corner re-editions--- the combination of maintenance and innovations, the unification of constancy and diversities, as well as the harmony between the old and new editions.