The Study Of Book-releasing CRM In XD Press

Along with our country publication industry market reform unceasinglythorough, between the publishing house revolves the high qualitycustomer the competition to be day by day intense. At the right momentintroduces the customer relations management the theory and themethod, with the aid of the advanced information technology and themanagement thought, provides a highly effective management operationplatform for the publishing house, to customer resources informationimplementation fast processing and the analysis, enables thepublishing house to promote the customer value, to enhance thecustomer degree of satisfaction, attracts and maintains morecustomers, consolidated XD publishing house's core competitiveability.This article first take relates the marketing theory as guiding, tothe customer relations management basic concept, the core thought andthe basic content has made the thorough elaboration. In in thetheoretical analysis foundation, exterior market environment which andfaced to the XD publishing house's basic situation has made theconcrete analysis, thought established the customer relationsmanagement in the XD publishing house is necessary, also was feasible. Next, according to the XD publishing house's special details,discussed the books release customer relations management planprinciple of design, the goal and the mentality, separately from thecustomer information collection and the management, the customerrelations establishment, the customer appraisal and the customersubdivided, the customer relations maintenance, the customer relationsdevelopment and the raise customer is loyal and so on six aspects indetail to elaborate the customer relations management concretecontent.Finally, puts forward the proposal to the XD publishing housepublication customer relations management plan implementation. This article believed that, introduces the customer relations management in the XD publishing house the idea and the method is a newattempt, it not only to this society does well the books release workto have the reality and the positive significance, also has thecertain reference value to the entire books release industry.