Study Of The TV News Program In The Morning

The morning time interval is the junction of the end and the start, the dark and the bright, so it has some kind of mystery, and always implies the possibility that the miracle appears and it is created. In the media time, it is unassailable that the television news has made the myth in the morning.In this article, in view of the status quo of the television morning news, I point out the questions which have existed and the cruxes are at. I emphatically analyze the survival environment of the morning television news, the audiences and the need in this interval. Then I make some suggestion to the reform of the television news program, according to the surveying of the successful television news program.There are four chapters in this article. In the first chapter, it is about the status quo of the television morning news. In 1993, "Eastern Space and time" began broadcasting; it changed the custom that people did open their televisions in the morning. Now the morning time has already become the important interval that the media want to attract audiences. The first part in this chapter mainly take the CCTV"Eastern Space and time"as the example, and expound the development of the morning news program. In the western developed country, the development of the television news program has already been mature, and also has the unique style of itself. Therefore, television morning news program in our country, not only starts late, but also is not mature. The second part is that CCTV"the first time"has deepened the morning consciousness. In the third part is about the questions about the television morning news program.In the second chapter, it is about the analysis of the survival environment. In the first part, I mainly analyze the audience. In the second part, it is about the analysis of the external environment of the television morning news program.In the third chapter, it is about the analysis of the competitive ability of the television morning news program. Regarding the competitive ability of the morning television news program, the second chapter has already summarized the basic condition of it .In the third chapter, I will expound its competitive ability from morning news itself further.In the last chapter, it deals with the trend of the morning television news program and the suggestion to it. In the first part, it is mainly about the introduction of the importance to the success of the program. In the second part, television Morning news program broadcasts multiplex program, such as news, entertainment, service, consultation, and satisfies the audience's taste and their most realistic demand. In the fourth part, I obtain the viewpoint that the good interpersonal dissemination, the inimitable management charm is the successful methods to the morning news program by analyzing the CCTV emcee OuYang Xia Dan's concrete emceeing style.