Knowledge Propagation Of High-Tech Products In The Market

Whether the development of high-tech products is successful or not depends on its development level as well as the degree of comprehension and cognition by the public. Therefore, it is quite important for the innovation spreader to implement of knowledge-propagating strategies, which is related to products and technology. The importance is especially clear in today's world, where science technology is developing dramatically and more and more specialized.From the perspective of analyzing the characteristics of the high-tech products and the wishes of the potential taker, the thesis discusses the probable dilemma during the course of market development, and further proposes knowledge-propagating strategies that are directed against the high-tech products in the market. In order to study the early-stage market of high-tech products and knowledge-propagating mechanism of the mass market respectively, this thesis, from the universal and whole angle, gives an analysis of the related elements to the knowledge-propagating:It can be seen from the analysis that the characteristics of the takers should be analyzed through the investigation of the three main factors influencing the innovation spirit of the takers , i.e. character , economic spot and communicative behavior ; that the contents of knowledge-propagating , according to the types and functions of information needed by the takers in the course of innovation , may be classified as cognitive knowledge and persuasive knowledge , which also have different propagation channels , determined by the laws of getting and receiving information in such a course . This thesis , then , studies the knowledge-propagating mechanism of early-stage market and mass market. After investigating the characteristics of the early stage high-tech products and early-stage takers , and analysing the innovation policy-making styles of the takers , i.e. to estimate high-tech products on the basis of their own cognition , this thesis points out that the main knowledge-propagating contents of early-stage market should be cognitive knowledge that intensifies the takers' cognitive ability , which further determines the main channels of knowledge-propagating in early-stage market should be mass propagating , with interpersonal propagating as a supplement . With the same train of thought , the thesis makes an analysis of the characteristics of the takers' innovation policy-making styles in mass market: they are prone to depend on others'judgements and advice in the process of decision-making . In view of such analysis , the thesis points out that the main knowledge-propagating contents of mass market should be persuasive knowledge , and two-grade propagating style of information is a necessity as the channel of knowledge-propagating in mass market.