The Theoretical Studying On The Local Newspaper Cultural Column In Nanjing

Now, the local cultural column has already become a newly development direction of the Nanjing newspaper industry. The local cultural column construct of the Nanjing newspaper industry has the uniqueness, such as the special geography position and the long history culture tradition and so on. This essay selects five newspapers in Nanjing as the sample. After using the methods of statistic, comparing and so on ,we analyze the present condition, Now Local culture column of each report reserve the fixed name,layout of printed sheet, publish period,and release a batch of column brands , they exist same in the aspects of local, popular, variety .They obtain certain score, for example having the certain brand effect,extending the newspaper publishes,digging out the precious historical data,promoting the works of thought and political , but also exist problems, such as: facing the crisis in source,lacking in column stability and the strategy considers etc. Aiming at these problems, this text suggests working hard in column contents,layout of printed sheet , network version development and publishing work.