| Prevailing the 1990's, the metropolitan newspaper has been unfortunately in hot water now. Only through upgrading the report quality can it continuously attract readers in face of the tough market competition and captious readers. Opening news hotline is a necessary measure to "catch" more news clues and scoop as well as to serve the readers. There are often columns for hotline news on metropolitan newspapers which offer a reward encouraging readers to provide news clue. The quantity and quality of hotline news represent the competitiveness of the newspaper and its integrity.As one of the main newspaper market in China, Guangzhou boast of three typical metropolitan newspapers, namely Guangzhou Daily, South Metropolis Newspaper and New Express. They spare no effort to win in tough competition especially in hotline news.This paper focuses on the exploitation and usage of the hotline resource in the development of metropolitan newspapers so as to make clear its history and developing track in the future. Penetrating the panorama of hotline news with a perspective of Communication Theory, this paper also gives proper answers and suggestions to the problems and defects in the development of the metropolitan newspaper. All of these prove that this paper is a front runner in the research of hotline news of metropolitan newspaper. |
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